For this project I was asked to create a new branding for a company of my choosing. I chose a pizza restaurant. The restaurant is called pizza go. The letters GO stand for the name of the owner, so the letter were kept the same. The concept of the restaurant is square pizzas, so I decided to incorporate it into the logo. Therefore I took the letter O and made it square shaped to look like it was a piece of pizza. The reason I did this was because when you look at the original logo you can not really tell that it is a pizza restaurant, and I wanted it to be understood that pizza is sold here.